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18 March 2026 Fundamentals 8 min read

What is data sovereignty in AI?

When companies start using AI tools like ChatGPT or Copilot, a fundamental question arises: where does our data go? In this article we explain what data sovereignty is, why it matters for European companies, and how you can retain control.

The problem with cloud-based AI

Most AI tools used today — ChatGPT, Copilot, Claude, Gemini — are cloud-based services. When an employee types "Analyse this customer email and suggest a reply" in ChatGPT, the following happens:

  1. Data leaves the company — The email is sent to OpenAI's servers (usually in the USA)
  2. Processing happens outside your control — You do not know who has access, how long it is stored, or what backups exist
  3. The answer comes back — But the data remains with a third party

For consumer use this is acceptable. But for companies handling customer data, trade secrets or personal data, legal, security and strategic problems arise.

⚠️ Common scenario

A sales rep pastes a customer contract into ChatGPT to "summarise the main points". The contract contains commercial terms, pricing and customer names. This data has now left the company and is with OpenAI — a US actor subject to US law, not European law.

What is data sovereignty?

Data sovereignty means that you have full control over where your data is stored, who has access to it, and which laws it is subject to.

For European companies this concretely means:

Why does it matter?

1. Legal requirements (GDPR)

GDPR requires companies to be able to account for where personal data is stored, how it is used and who has access. If an employee pastes customer data into ChatGPT you can no longer answer these questions.

Example: A customer requests a subject access report under GDPR Art. 15. You must then be able to list every location where their data exists — including AI tools that employees have used. Can you do that today?

2. Regulatory trends (EU AI Act)

The EU AI Act is being phased in from 2026–2027 and places requirements on how companies use high-risk systems. Even if many AI tools are not yet classified as high-risk, requirements for transparency, documentation and control are increasing.

Building data sovereignty into your AI strategy now makes you ready for future regulations without having to redo everything.

3. Trade secrets and competitiveness

When you train an AI model on your product catalogue, your sales tactics or technical specifications — where does that knowledge go? Many vendors reserve the right to use input data to "improve the service", which in practice may mean that your competitive knowledge is used to train models that your competitors also use.

How do you achieve data sovereignty?

There are two main approaches:

1. Local (on-premise) AI models

You run AI models directly in your own infrastructure. Data never leaves the company. However, this requires:

Suitable for: Large companies with dedicated IT departments and high security requirements (defence, finance, pharmaceuticals).

2. European AI platforms with data sovereignty

You use AI services that guarantee data stays within the EU and follows European legislation. This can be:

Suitable for: SMEs that want AI access without building their own infrastructure, but still want to retain control and compliance.

✓ VAKTA's approach

VAKTA's platform is installed in your own environment (on-premise or in your EU cloud). All sensitive data — customer names, emails, contracts — stays with you. Only anonymised, redacted requests are sent to LLMs when needed. You retain full data sovereignty without having to run your own AI models.

Summary

Data sovereignty in AI is about control. For European companies this means:

Cloud-based AI tools like ChatGPT are powerful and have enterprise versions, but they are built on a shared infrastructure where your data is stored on the vendor's servers. For European companies with regulatory requirements, the vendor's policy is not enough — you need architectural control. Data sovereignty is not a luxury, it is a basic prerequisite for responsible AI use.

Want to know how VAKTA can give you AI access with full data sovereignty?

We help Nordic SMEs use AI safely — without compromising control, compliance or trade secrets.

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